Portland-Vancouver USA

This grass roots effort grew from a small band of professionals to a full on branding effort for the Portland-Vancouver MSA Region including 22 cities and 7 counties. The purpose: to encourage businesses to relocate or expand here.

Mt.Hood represents the strength, positive momentum and our passion for the environment. The Columbia River has long evoked adventure, community and commerce.

The toned down pallet and relaxed font support the campaign mantra that this is a conversation, not a sales pitch.

In all, the logo brings together our two states, but demonstrates the complimentary nature of our inherent differences. Not a bad days work.